JOHN
SIGFRIDSSON

Senior Strategist with creative responsibility

at Reaktion

A passionate strategist with a knack for identifying key insights and framing them into elevating yet actionable briefs to creatives. I'm driven by performing at the highest level as a team.

​

My interest for storytelling in marketing and shaping brand stories come from the theatre of sports and the TV-Screen. These forces still drive me today; both as the host of an american football podcast and as a storybuilder in my profession.